Graphics Desgn

Learn to use the visual currency that defines our contemporary world. As a student in the School of Graphic Design, you’ll be mentored by faculty members with years of graphic design experience working with brand-name companies and strong ties to the overall industry (AIGA). Using the latest technologies, you will create a well-rounded portfolio that includes branding, experience design, motion design, packaging, and print. You’ll also experience being part of a real design agency, learn to cultivate strong problem-solving skills, and gain an appreciation for how sustainability affects design.

Graphic design is a way of problem-solving and visual communication which uses photography, illustration, and typography.

For a thing to be a product of graphical nature it must entail the requisite elements listed below:

  • Lines- Lines make the primary element in a drawing.
  • Shapes- Shapes further beautify an image and help in balancing, filling the space, or even supporting the text in a piece of art.
  • Color- Colors add life to a design. It’s the primary source of appeal and magnetism in the work of graphics.
  • Texture- Texture gives a touch of tangibility in a plain drawing. We often see images drawn on a paper and they look real and three-dimensional. That’s the magic of texture. A texture is given by means of appropriate material and stationary.
  • Text- Even text can be incorporated in creative ways to give a new meaning to a graphic design. It requires the use of font, color, size, type of the text etc. to make a text look like a piece of art in itself.

Areas of Importance

  • Visual identity graphic design
  • Marketing & advertising graphic design
  • User interface graphic design
  • Publication graphic design
  • Packaging graphic design
  • Motion graphic design
  • Environmental graphic design
  • Art and illustration for graphic design
  • Photography Visuals

Examples of marketing graphic design

  • Postcards and flyers
  • Magazine and newspaper ads
  • Posters, banners and billboards
  • Infographics
  • Brochures (print and digital)
  • Vehicle wraps
  • Signage and trade show displays
  • Email marketing templates
  • PowerPoint presentations
  • Menus
  • Social media ads, banners and graphics
  • Banner and retargeting ads
  • Images for websites and blogs

Join SCAAD College to study certificate and Diploma course in Graphics Design. Being in a world of branding, one need to understand the basic and fundamental concepts of Graphics offer you industrious materials that can help you be the best interior Designer. 

Types of Graphic Design

Graphic design is categorized into various types which includes:

  • Web designing: It deals with all the graphical jobs in the process of building a website. For example, design, images, logos, posters etc.
  • Animation: The industry of animation is enormous. One can easily mint money if they’ve enough expertise in the field. It involves video games, TV shows and even movies involving special effects. This category is called motion graphics.
  • Others include multimedia designing, print designing and mobile designing.

Graphic Designing as a profession

Career wise, graphic designing is regarded as the one of the most preferred areas in terms of profession selection. There are increased demands for branding as business blooms. Almost all business requires a graphics Designer. 

Course Requirements

For one to pursue Certificate course in interior, One needs to have at least D (plain) or artisan in Graphics or ICT.

Diploma requirements

  • KCSE C- and Above
  • Certificate in Graphics Design
  • KNQA Qualification Equivalent

Examining Bodies

  • JP-UK

Short Courses in Graphics Design

  • Advanced Graphics Design
  • Photoshop 
  • Adobe Premier and Video Editing

Modern graphic designers rely on technology to create their images, so it’s no surprise that they need to be comfortable using specialized tools and software. We reviewed the data from more than 49,000 graphic design job postings to identify some of the essential technical skills employers are seeking:1

  • Adobe Creative Suite
  • Typesetting
  • Social media
  • Website design
  • Packaging
  • Project management
  • Marketing materials
  • Art direction
  • Digital design
  • Illustration

Knowledge and Skills Required

  1. Design Thinking
  2. Color Concept
  3. STEM-Science, Technology, Engineering and Maths. 
  4. Communication Skills
  5. Curiosity
  6. Evolution

  7. Critical Thinking
  8. Patience
  9. Passion and drive
  10. Openness
  11. Problem Solving
  12. Reliability

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